Technological and Business strategists have long sought to formulate a new approach that would serve profitably for a market of one. Two decades after its conception, there is growing evidence that mass customization strategy is transforming into a mass  personalization strategy, making the market of one a reality, at least in most select industries.
Today, a very large variety of manufacturing forming processes is used in modern industry practice. Many of these processes, used in making aircrafts, automobiles and other products, use complex equipment, derived from the latest discoveries in science and technology.
With the ever-increasing knowledge of science and technology, future processes promise to be even more advanced to satisfy the demand for a more flexible productivity at lower investment costs, making the market of one a reality.

The organization of this event comes from the purpose to provide an overview on topics related to modern flexible manufacturing technologies; four sessions are envisaged:

• Tubes, Profiles and Extrusions   
• Sheet Metal
• Plastics and Composites
• Applications